RIM recently announced its new BlackBerry platform, which it originally called BlackBerry BBX, but had to change the name to BlackBerry 10 after it was discovered that another company owned the trademark for BBX.
We have already seen a leaked photo of one of the new BlackBerry 10 devices, which is rumored to be called the BlackBerry Surfboard, and now it would appear that the first devices won’t launch until the end of next year.
The news comes from RIM’s CEO, Mike Lazaridis, who has said that the chipset to be used in the devices won’t be widely available until the middle of next year and we won’t see the first BlackBerry 10 device until the end of 2012.
Challenges and Expectations
The delay in the launch of BlackBerry 10 devices has raised several questions and concerns among industry experts and consumers alike. One of the primary challenges RIM faces is the competitive smartphone market, which is dominated by giants like Apple and Samsung. The delay could potentially impact RIM’s market share and give competitors more time to solidify their positions.
However, RIM is optimistic about the new platform. BlackBerry 10 is expected to offer a range of new features and improvements over previous versions. These include a more intuitive user interface, enhanced security features, and better integration with enterprise applications. The company is also focusing on improving the app ecosystem, which has been a weak point for BlackBerry devices in the past.
What to Expect from BlackBerry 10 Devices
While we wait for the official launch, there are several rumors and speculations about what the new BlackBerry 10 devices will offer. One of the most talked-about features is the new operating system, which is expected to be more fluid and user-friendly. The BlackBerry Surfboard, for instance, is rumored to have a sleek design and advanced hardware specifications.
Another area where BlackBerry 10 is expected to excel is in its security features. BlackBerry has always been known for its robust security, and the new platform is expected to take this to the next level. This could make BlackBerry 10 devices particularly appealing to business users and government agencies.
Additionally, RIM is working on improving the app ecosystem for BlackBerry 10. The company has been actively engaging with developers to create a wide range of applications that will be available at launch. This is a crucial step, as the availability of popular apps can significantly influence a consumer’s decision to purchase a smartphone.
The delay in the launch of BlackBerry 10 devices also gives RIM more time to refine the platform and ensure that it meets the high expectations of its users. While the wait may be frustrating for some, it could ultimately result in a more polished and reliable product.
Source Engadget, Mobile Whack
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