Nintendo has not been doing well with its Wii U game console as poor sales have resulted in widening losses over the last several quarters. Nintendo is now gearing up to make a new console, but it won’t be a high-end unit that aims at regaining popularity in the US and other developed nations. Rather, the new Nintendo console will be a cheap unit aimed at emerging markets.
No firm details on what sort of hardware the new console will feature has been offered. All we do know is that the console will be cheap enough that middle class gamers in places like China will be able to afford it. It’s unclear what countries the new console will be sold in at this time.
Not only will the console cater to gamers with a lower budget, but it will also cater to gamers with less experience than gamers in developed nations. Nintendo hopes to have the new console on the market by 2015 or 2016.
Nintendo’s Satoru Iwata said, “It would be difficult to enter those markets if we didn’t create something new… For the mass market you need to provide something that most of the middle class can afford.”
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