After going through the process of designing their corporate identity, today Yahoo’s new logo has been unveiled to the world. The new Yahoo logo is purple in color and keeps the iconic exclamation mark at the end. Check out the video after the jump to learn more about the design process of the new Yahoo logo.
The Design Process
Yahoo’s CEO Marissa Mayer took to Tumblr to explain more about the launch of the new Yahoo logo and the process behind the decision to go with the one pictured above.
“So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.”
The design process was not just about creating a new visual identity but also about capturing the essence of what Yahoo represents. The team aimed to create a logo that would resonate with both long-time users and new audiences. They wanted to ensure that the logo was not only modern and fresh but also retained a sense of the company’s rich history and whimsical nature.
Symbolism and Color Choice
The choice of purple for the logo is significant. Purple is often associated with creativity, wisdom, and dignity, which aligns well with Yahoo’s brand values. The color choice also helps the logo stand out in a crowded digital landscape, making it easily recognizable.
The iconic exclamation mark at the end of the logo has been a part of Yahoo’s identity since its inception. It adds a playful and energetic touch, reflecting the company’s dynamic and innovative spirit. The new design retains this element, ensuring continuity and brand recognition.
The font used in the new logo is also worth noting. It is a custom typeface that combines modernity with a touch of nostalgia. The clean lines and balanced proportions make it visually appealing and easy to read, whether on a small mobile screen or a large billboard.
Community and Feedback
Yahoo’s decision to involve its community in the logo redesign process is a testament to its commitment to user engagement. By sharing the design journey and inviting feedback, Yahoo has fostered a sense of ownership and pride among its users. This approach not only strengthens the brand’s relationship with its audience but also ensures that the final design resonates with a broad spectrum of users.
The new logo has received mixed reactions from the public. Some users appreciate the fresh and modern look, while others feel nostalgic for the old design. However, the overall response has been positive, with many praising the thoughtful design process and the meaningful symbolism behind the new logo.
In conclusion, Yahoo’s new logo is a successful blend of modernity and tradition. It captures the essence of the brand while looking forward to the future. The design process, led by Marissa Mayer and her team, was a collaborative and thoughtful effort that has resulted in a logo that is both visually appealing and deeply meaningful. What do you think of the new Yahoo logo?
Source: Yahoo
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