After going through the process of designing their corporate identity today Yahoo’s new logo has been unveiled to the world. The new Yahoo logo is purple in colour and keeps the iconic exclamation mark at the end. Check out the video after the jump to learn more about the design process of the new Yahoo logo.
Yahoo’s CEO Marissa Mayer took to Tumblr to explain more about the launch of the new Yahoo logo and the process behind the decision to go with one pictured above.
“So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud. “
What do you think of the new Yahoo logo?