Yesterday we heard that Samsung had sold more than 1 million Tizen smartphones with their Samsung Z1 handset.
Now it looks like Samsung has plans to expand their range of Tizen smartphones before the end of the year.
The news comes in a recent report from Le Journal Du Geek, who have discovered that Samsung have plans to launch more Tizen devices before the end of the year.
We previously heard about the Samsung Z3 which is expected to launch before the end of the year, although it looks like Samsung will launch more than one new Tizen device this year.
Samsung’s Strategy with Tizen
After selling one million Tizen devices, Samsung can see there is a market for these handsets and is looking to expand its platform. The company has been trying to promote Tizen for some time in an attempt to get away from relying on Google’s Android OS. Tizen is an open-source, Linux-based operating system that Samsung has been developing to reduce its dependency on Android and to create a more integrated ecosystem across its devices, including smartphones, smartwatches, and smart TVs.
Samsung’s strategy with Tizen is multifaceted. By developing its own OS, Samsung can have more control over the user experience and can differentiate its products from other Android devices. Additionally, Tizen allows Samsung to create a seamless experience across its various devices, which can be a significant selling point for consumers who use multiple Samsung products.
Future Tizen Devices
The upcoming Samsung Z3 is just one example of the new Tizen devices that Samsung plans to launch. The Z3 is expected to feature improved hardware and software compared to the Z1, making it a more attractive option for consumers. In addition to the Z3, there are rumors that Samsung is working on other Tizen smartphones, including mid-range and high-end models, to cater to a broader audience.
Moreover, Samsung is also looking to expand Tizen beyond smartphones. The company has already launched Tizen-based smartwatches, such as the Samsung Gear S2 and Gear S3, which have been well-received by consumers. Samsung’s smart TVs also run on Tizen, providing a consistent user experience across different types of devices.
By expanding the range of Tizen devices, Samsung aims to create a more cohesive ecosystem that can compete with the likes of Apple’s iOS and Google’s Android. This strategy could help Samsung attract more developers to create apps for Tizen, further enhancing the platform’s appeal to consumers.
In conclusion, Samsung’s decision to expand its range of Tizen smartphones and other devices is a strategic move to reduce its reliance on Android and to create a more integrated ecosystem. With the launch of new Tizen devices, including the Samsung Z3, Samsung is positioning itself to compete more effectively in the global smartphone market. The success of these new devices will depend on how well Samsung can attract developers to the Tizen platform and how effectively it can market these products to consumers.
Source Le Journal Du Geek
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