Lotus has announced that it will be launching a new car on the 6th of July, the Lotus Emira. The car will be unveiled at the Lotus Advanced Performance Centre in Hethel, a location known for its rich history in automotive innovation and performance engineering.
The car will also be headed to the Goodwood Festival of Speed, which takes place from the 8th to the 11th of July. This event is a significant platform for automotive manufacturers to showcase their latest innovations and performance vehicles. The Lotus Emira will not be a hybrid; it will be a full petrol vehicle, which is a notable decision in an era where many manufacturers are shifting towards electric and hybrid powertrains.
Powertrain and Performance
Lotus has also confirmed that, contrary to media speculation, the car will not be a hybrid. The Emira will be powered by a choice of internal combustion engines – the last time Lotus will launch an ICE car – with an exciting new powertrain partnership. The additional powertrain option will be new to Lotus, highly efficient, use cutting edge technology and be tuned to help deliver that distinctive Lotus experience.
This statement highlights that the Emira will be the last Lotus vehicle to feature an internal combustion engine (ICE). The company has entered into a new powertrain partnership, which promises to bring cutting-edge technology and efficiency to the Emira. This new powertrain is expected to deliver the high performance and driving experience that Lotus is renowned for. The decision to offer a highly efficient ICE option reflects Lotus’s commitment to providing a thrilling driving experience while also considering the efficiency and environmental impact of their vehicles.
Design and Usability
With a distinctive new sports car design influenced by the Lotus Evija hypercar, Emira marks the acceleration of the brand’s product-led offensive into a new era of contemporary design, highly efficient powertrains, and everyday usability coupled with explosive performance.
The design of the Emira is heavily influenced by the Lotus Evija hypercar, which is known for its futuristic and aerodynamic design. This influence is expected to give the Emira a modern and aggressive look, making it stand out in the sports car market. The emphasis on contemporary design and everyday usability suggests that the Emira will not only be a high-performance vehicle but also practical for daily use. This combination of explosive performance and usability is likely to appeal to a broad range of customers, from driving enthusiasts to those looking for a stylish and practical sports car.
The Lotus Emira represents a significant step for the brand as it transitions into a new era. The focus on contemporary design, efficient powertrains, and everyday usability indicates that Lotus is aiming to broaden its appeal while staying true to its roots of delivering high-performance vehicles. The Emira is expected to offer a driving experience that is both exhilarating and practical, making it a versatile option for sports car enthusiasts.
We are looking forward to finding out more information about the Lotus Emira and will have full details on the car in July. The unveiling at the Lotus Advanced Performance Centre and its appearance at the Goodwood Festival of Speed will provide more insights into what this exciting new vehicle has to offer.
Source Lotus
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