Lotus have announced a new limited edition Lotus Evora, and Lotus fans chose the color scheme for the car on social media.
The new blue and orange Lotus Evora 400 is launching to celebrate the 50th anniversary since the Lotus factory and HQ was opened in Hethel, Norfolk.
The Legacy of Lotus
Lotus has a storied history in the automotive world, known for its lightweight sports cars and racing pedigree. The Hethel factory, which opened in 1966, has been the birthplace of many iconic models. The Evora 400, with its striking new color scheme, pays homage to this rich heritage. The blue and orange livery is reminiscent of the classic racing colors that have adorned many successful race cars over the decades.
Car fans across the world have helped the Lotus Exclusive service by choosing one of the most famous racing colour schemes for a run of extremely limited Evora 400 Exclusive editions.
Challenging enthusiasts to pick their preference from a selection of carefully curated designs, penned by Lotus’ design team, the social media poll on Lotus’ Facebook, Instagram and Twitter pages, saw modern interpretations of classic automotive colour combinations, as well as some established Lotus liveries.
The outright winner was revealed as the Blue & Orange edition, recalling the famous racing colour scheme first seen in the 1960s, with a complementary palette inside, setting black leather upholstery against orange contrast stitching.
Design and Performance
The Lotus Evora 400 is not just about looks; it’s a high-performance machine. Under the hood, it boasts a supercharged 3.5-liter V6 engine that produces 400 horsepower, allowing it to accelerate from 0 to 60 mph in just 4.1 seconds. The car’s lightweight construction, a hallmark of Lotus engineering, ensures agile handling and a thrilling driving experience.
The interior of the Evora 400 is designed to match its exterior flair. The black leather upholstery with orange contrast stitching provides a luxurious yet sporty feel. The attention to detail in the cabin reflects Lotus’s commitment to quality and craftsmanship.
Community Engagement
The decision to let fans choose the color scheme for the limited edition Evora 400 highlights Lotus’s engagement with its community. By involving enthusiasts in the design process, Lotus has created a car that resonates with its most passionate supporters. This approach not only builds brand loyalty but also ensures that the final product is something that fans can feel personally connected to.
The use of social media platforms like Facebook, Instagram, and Twitter for the poll demonstrates Lotus’s modern approach to marketing and customer interaction. It’s a testament to how brands can leverage digital tools to create a more interactive and engaging experience for their audience.
You can find out more details about this new limited edition Lotus over at the company’s website at the link below.
Source Lotus
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