Instagram has announced a new range of tools for business, which are designed to let businesses promote their services on the app.
Some of the new tools include analytics, business profiles and the ability to turn posts into adverts directly from the app.
With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.
First, businesses want the ability to stand out on Instagram. Many companies, including a furniture store in San Francisco, shared that it would be easier for customers to email questions because comments are hard to track and take time to sift through. Second, businesses want a simple way to get insights. A retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. And third, businesses want to reach even more customers. A do-it-yourself craft shop in New York City mentioned its always looking for quick ways to fill seats in class.
You can find out more details about the new Instagram tools for business over at the company’s website at the link below.