Details of a new building set to arrive on the Third Street Promenade in Santa Monica, California have been discovered that look suspiciously like a new Apple retail store. The new proposal for an 8,084 square foot commercial building, to replace the existing three-story Borders Bookstore, has been filed at the Santa Monica Planning Commission.
Even though the new application is listed as “Howard Robinson” and the property owner as ASB/Blatteis Promenade Holdings, LLC, the architect drawings give the game away a little.
Architectural Design and Features
The architectural design of the proposed building is strikingly modern and aligns with Apple’s signature retail aesthetics. The plans reveal a sleek, minimalist structure with a massive glass façade, which is a hallmark of Apple stores worldwide. This design not only enhances the visual appeal of the Promenade but also allows for ample natural light to flood the interior, creating an inviting atmosphere for customers. The use of high-quality materials and cutting-edge construction techniques further underscores Apple’s commitment to excellence in both form and function.
The proposal also indicates that the applicant will implement a transportation program for its employees to travel to and from the store using alternative modes of transportation. Full-time employees will receive a $100 monthly transit subsidy and a $20/month bicycle reimbursement subsidy, as well as bicycle parking in the basement level. This initiative reflects Apple’s broader commitment to sustainability and reducing its carbon footprint. By encouraging employees to use public transportation or bicycles, Apple aims to minimize traffic congestion and promote a healthier, more eco-friendly lifestyle.
Community Impact and Economic Benefits
The introduction of an Apple retail store on the Third Street Promenade is expected to have a significant positive impact on the local community and economy. Apple stores are known to attract a high volume of foot traffic, which can benefit neighboring businesses and contribute to the overall vibrancy of the area. The presence of a flagship Apple store can also elevate the Promenade’s status as a premier shopping destination, drawing visitors from surrounding regions and even tourists.
Moreover, the new store will create numerous job opportunities for local residents, ranging from retail positions to managerial roles. Apple’s reputation as a desirable employer, known for offering competitive wages and benefits, will likely attract a diverse pool of applicants. The company’s emphasis on employee development and training ensures that staff members are well-equipped to provide exceptional customer service, further enhancing the shopping experience.
The proposal’s inclusion of sustainable transportation options for employees is also noteworthy. By offering transit subsidies and bicycle reimbursements, Apple is not only supporting its workforce but also contributing to the city’s efforts to reduce traffic congestion and lower greenhouse gas emissions. This aligns with Santa Monica’s broader goals of promoting sustainable urban development and improving the quality of life for its residents.
The proposed Apple retail store on the Third Street Promenade represents a significant development for Santa Monica. The store’s innovative design, commitment to sustainability, and potential economic benefits make it a welcome addition to the community. As the project moves forward, it will be interesting to see how it shapes the future of the Promenade and contributes to the city’s ongoing growth and development.
Source: Mac Rumours
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