Apple recently announced the new Apple TV 3, and the major change with the device over the Apple TV 2 is the ability to playback full high definition video in 1080p. This upgrade marks a significant improvement in video quality, allowing users to enjoy their favorite movies, TV shows, and other content in stunning clarity and detail. The jump from 720p to 1080p means that the new Apple TV can now display more than twice the number of pixels, resulting in a much sharper and more vibrant picture.
On top of that, Apple has updated the user interface on the device, which now makes it seem more iOS-like than the previous version. This updated UI is also available on the previous Apple TV 2, ensuring that users of the older model can still benefit from the improved navigation and aesthetics. The new interface is designed to be more intuitive and user-friendly, with a focus on simplicity and ease of use. It features larger icons, smoother transitions, and a more streamlined layout, making it easier for users to find and access their favorite content.

Enhanced Features and Performance
In addition to the improved video quality and updated user interface, the Apple TV 3 comes with several other enhancements that make it a compelling upgrade. One of the key features is the inclusion of a faster processor, which ensures smoother performance and quicker load times. This means that users can navigate through menus, launch apps, and stream content with minimal lag or buffering.
Another notable feature is the improved Wi-Fi connectivity, which supports the latest wireless standards for faster and more reliable streaming. This is particularly important for users who rely on streaming services like Netflix, Hulu, and Apple TV+ for their entertainment needs. With better Wi-Fi performance, users can enjoy a more seamless and uninterrupted viewing experience.
The Apple TV 3 also supports AirPlay, allowing users to easily stream content from their iOS devices or Macs directly to their TV. This feature is perfect for sharing photos, videos, and music with friends and family, or for mirroring the screen of an iPhone or iPad for presentations or gaming.
Reception and Reviews
A number of our fellow technology sites have already got their hands on the new Apple TV 3. Have a look at the reviews below to see what they thought of Apple’s third-generation set-top box.
Macworld praised the device for its improved video quality and user interface, noting that the 1080p playback is a significant upgrade over the previous model. They also highlighted the faster processor and better Wi-Fi performance as key improvements that enhance the overall user experience.
Review: Apple TV The Loop
The Verge also gave the Apple TV 3 a positive review, commending its sleek design and ease of use. They appreciated the updated user interface and the ability to stream content in full HD, but noted that the device still lacks some features found in competing products, such as support for a wider range of apps and games.
Apple TV review (2012) The Verge
Gizmodo’s review echoed similar sentiments, acknowledging the improvements in video quality and performance but pointing out that the Apple TV 3 is still primarily focused on media consumption rather than gaming or other interactive experiences.
Source Gizmodo
Overall, the new Apple TV 3 is a solid upgrade for anyone looking to enhance their home entertainment setup. With its ability to playback 1080p video, updated user interface, faster performance, and improved Wi-Fi connectivity, it offers a more enjoyable and seamless viewing experience. While it may not have all the bells and whistles of some competing devices, it remains a top choice for Apple enthusiasts and those who prioritize simplicity and ease of use.
Have a look at our handy guide which explains the difference between LCD and LED TVs.
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