Ever wonder how Netflix decides which shows to stream and which shows to avoid? Kelly Merryman, Netflix’s VP of Content Acquisition, recently said in an interview that they check piracy site statistics when trying to decide on which series to purchase. Prison Break is one such show that was purchased due to being highly torrented.
Netflix does make their decisions based on other criteria too. For example, American Idol and other shows like it appeal more to live audiences, which is why you’ll probably never see something like The Voice or sporting events on Netflix.
Analyzing Piracy Data
The use of piracy data is a fascinating approach that Netflix employs to gauge the popularity of a show. By examining which shows are being pirated the most, Netflix can identify potential hits that have a strong following. This method allows them to make informed decisions about which series to acquire, ensuring that they invest in content that has a proven demand. For instance, Prison Break was highly torrented, indicating a significant interest from viewers, which led Netflix to purchase the series.
This strategy is particularly useful for older shows that may not have current ratings data available. By looking at piracy statistics, Netflix can determine if there is still a substantial audience for these shows. This approach also helps them to stay ahead of the competition by offering content that viewers are actively seeking out, even if it means acquiring shows that have been off the air for some time.
Other Factors in Content Acquisition
While piracy data is a valuable tool, it is not the only factor that Netflix considers when acquiring content. Shows like American Idol and other reality TV programs that thrive on live viewership are less likely to be found on Netflix. These shows rely heavily on real-time audience engagement, voting, and social media interaction, which are elements that do not translate well to a streaming platform where viewers watch on their own schedule.
Additionally, Netflix evaluates the potential for binge-watching. Series that have compelling story arcs and cliffhangers are more likely to keep viewers engaged for longer periods, making them ideal candidates for the platform. This is why many serialized dramas and thrillers are prominently featured on Netflix.
Also, for all other Game of Thrones fans out there, Netflix has tried to acquire the show. HBO turned them down. As long as HBO Go exists, they’ll never allow Netflix or any other streaming site to have the rights to their programs. HBO’s decision to keep Game of Thrones exclusive to their own platform highlights the competitive nature of the streaming industry. Exclusive content is a significant draw for subscribers, and networks like HBO are keen to retain their most valuable assets.
The Future of Streaming
The landscape of streaming services is continually evolving, with new players entering the market and existing ones expanding their offerings. Netflix’s strategy of using piracy data and other metrics to guide their content acquisition decisions is just one example of how companies are adapting to meet the demands of modern viewers. As more data becomes available and technology advances, we can expect even more sophisticated methods for determining which shows and movies will be successful on streaming platforms.
Honestly, if Netflix had every show imaginable on demand for only $8 a month, I’d probably get it too. But as it stands, I can watch all the shows I like commercial free online not 3 hours after they air. Good luck competing with that kind of service.
Do you stream and/or download shows off the internet?
Source – The Verge
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