Mozilla has this week announced that the company will be closing the doors on its social login platform Persona that launched back in 2012 and was created to make it easier to sign in to websites such as Facebook and Twitter.
Persona allows users to login to sites using any of your existing email addresses such as your Yahoo! or Gmail email accounts without having to create a new password. But unfortunately due to lack of interest in the service Mozilla will be pulling the plug during November of this year.
Mozilla writes :
When the Mozilla Identity team transitioned Persona to community
ownership, we committed resources to operational and security support
throughout 2014 , and renewed that commitment for 2015 . Due to
low, declining usage, we are reallocating the project’s dedicated,
ongoing resources and will shut down the persona.org services that we run.
Persona.org and related domains will be taken offline on November 30th,
If you run a website that relies on Persona, you will need to implement
an alternative login solution for your users. We have assembled a wiki
page with additional information and guidelines for migration , but
here are the important things you need to know:
Between now and November 30th, 2016, Mozilla will continue to support
the Persona service at a maintenance level:
* Security issues will be resolved in a timely manner and the services
will be kept online, but we do not expect to develop or deploy any
* Support will continue to be available on the dev-identity mailing
list  and in the #services-dev IRC channel .
* All websites that rely on persona.org will need to migrate to
another means of authentication during this period.
Beginning on November 30th, 2016, the Persona service hosted by Mozilla
will be decommissioned:
* All services hosted on the persona.org domain will be shut down.
* Mozilla will retain control of the persona.org domain and will
not transfer it to a third party.
* Since the privacy of user data is of utmost importance to Mozilla,
we will destroy all user data stored on the persona.org servers,
and will not transfer it to third parties.
We intentionally designed Persona to expose email addresses rather than
opaque identifiers, which should ease the transition to other systems
that provide verified email addresses. You can find guidelines on
alternative login solutions on the wiki  and we will continue to
update them over the coming year. We strongly encourage affected teams
to openly discuss and blog about their migrations on the dev-identity
mailing list so that others can learn from their experience.
Thank you for your support and involvement with Persona. If you have any
questions, please post them to the dev-identity mailing list.