Motorola launched the Moto G in the UK at the end of last year, and it would appear that this budget device has helped the company increase its UK smartphone sales significantly.
According to a recent report by Kantar Worldpanel, Motorola has gone from almost no smartphones sales in the UK, to around 6 percent of the UK smartphone sales.
Motorola apparently went from nothing to 6 percent in just 6 months, and the report looks at the three months up until the end of February this year.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6% of British sales. It highlights the speed at which a quality budget phone can disrupt a market. The same pattern can be seen in France with Wiko, which has 8.3% share, and Xiaomi in China with 18.5%.”
The Motorola Moto G is apparently attracting customers between the ages of 16 and 24, the handset is reasonably priced and comes with a good range of features for the money.
Sunnebo continues: “Consumers are far more tech savvy than they were just a few years ago and the rising commoditisation of smartphones means we increasingly rely on online views and handset cost to drive our decision making. Some 40% of British consumers are heavily influenced by internet reviews when deciding which mobile to buy and 48% of Moto G sales were made online. With virtually no existing customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia.”
The Motorola Moto G can be purchased from a little as £100 in the UK on a pay as you go basis with various carriers, this means that customers do not have to sign up to a contract.
Source The Next Web
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