Gleaned from a Microsoft Product Manager’s LinkedIn profile comes the news that far from feeling the heat of Sony’s free PSN model, Microsoft will be rolling out additional measures aimed at bringing Xbox Live revenue up to an even billion. Details on the new strategy are not mentioned, but a Holiday 2012 rollout seems likely.
Microsoft’s Praveen Rutnam claims to have developed a strategy to “further monetize Xbox LIVE subscriber base that will be implemented for holiday 2012.” However, despite gamers closely associating Xbox Live with multiplayer games, it’s likely the new strategy will be targeted more at enhancing revenue from Microsoft’s push into living room entertainment content like music and movies.
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