Over the weekend, Microsoft released a new advert poking fun at Apple’s latest range of iPhone 5S and iPhone 5C smartphones. However, they quickly had second thoughts and pulled the video advert shortly after its release. Despite this, the video was captured by others and is now available for your enjoyment.
So if you missed the latest parody advert called “A fly on the wall in Cupertino” released by Microsoft poking fun at Apple, check it out after the jump.
The Context Behind the Ad
Last week at Apple’s press conference, the company unveiled and officially launched their new range of iPhone devices together with their new Apple iOS 7 mobile operating system. The iOS 7 is set to launch on September 18th, just two days before the new iPhone 5C and iPhone 5S are made available for purchase in stores worldwide. The new iPhone models have generated significant buzz, with the iPhone 5S featuring advanced technology such as a fingerprint sensor and a more powerful A7 chip, while the iPhone 5C offers a more colorful and affordable alternative.
Microsoft’s advert aimed to capitalize on this buzz by humorously critiquing Apple’s latest offerings. The parody, titled “A fly on the wall in Cupertino,” imagines a behind-the-scenes look at Apple’s decision-making process. The ad features actors portraying Apple executives in a brainstorming session, humorously exaggerating the company’s product strategies and marketing tactics.
Why Microsoft Pulled the Ad
The decision to pull the ad shortly after its release has sparked curiosity and speculation. Some believe that Microsoft may have reconsidered the potential backlash from Apple fans and the tech community. Others suggest that the ad might not have aligned with Microsoft’s broader marketing strategy or corporate image. Regardless of the reason, the ad’s brief appearance has already made an impact, with many viewers finding it entertaining and a clever piece of marketing.
The ad’s removal also highlights the competitive nature of the tech industry, where companies often engage in playful banter and rivalry. This isn’t the first time Microsoft has taken a jab at Apple. In the past, Microsoft has released several ads comparing their products favorably against Apple’s, emphasizing features like affordability, versatility, and productivity.
Source: YouTube
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