If you haven’t read, heard, or been told about this peculiar campaign, it’s best to stick around until the last sentence. Turns out Microsoft has been up to its usual tricks, hiring a bacon cart to stalk the offices of Amazon and Google. Why? To poach talent. It’s a novel way to go about the dastardly deed, except that the perpetrator has backed away.
The whole idea to sell bacon is part of the “Wake Up And Smell The Future” campaign whose aim is to recruit as many developers as possible for the Kinect. The devious minds who conceived of this plot weren’t just Microsoft, but cutting-edge ad agency Wexley School for Girls.
The Unusual Recruitment Strategy
The strategy behind this campaign was as unconventional as it was intriguing. By using a bacon cart, Microsoft aimed to attract the attention of developers working at rival tech giants like Amazon and Google. The idea was simple: lure them with the irresistible smell of sizzling bacon and then pitch them the idea of working on innovative projects for the Kinect. This approach was designed to break the monotony of traditional recruitment methods and create a buzz in the tech community.
But Dante Rivera, who has been selling hotdogs for more than a decade, wasn’t really comfortable in his role as a covert recruiter. He actually didn’t know he was recruiting, merely content to somehow promote the Kinect and sell bacon. Naturally, he has walked away from the bargain.
The Role of Wexley School for Girls
Wexley School for Girls, the ad agency behind this campaign, is known for its out-of-the-box thinking and creative marketing strategies. Their involvement added a layer of sophistication and ingenuity to the campaign. The agency’s goal was to create a memorable experience that would stick in the minds of potential recruits long after the bacon cart had left. By associating the smell and taste of bacon with the opportunity to work on cutting-edge technology, they hoped to create a positive and lasting impression.
However, the campaign faced its own set of challenges. For one, the ethical implications of such a recruitment strategy were questionable. Using food to lure employees away from their current jobs could be seen as manipulative. Additionally, the effectiveness of the campaign was debatable. While it certainly generated buzz and media attention, it’s unclear how many developers were actually swayed by the bacon cart to join Microsoft.
And that, ladies and gentlemen, is a real-life drama that HBO should turn into a miniseries. If this story made you hanker for some bacon love, then by all means go treat yourself to some bacon.
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