Today LinkedIn is planning to roll out a new design to its Company pages (pictured below), making them more visual, relevant, and less cluttered, together with a newly redesigned homepage.
Developing the redesigned pages, LinkedIn spent plenty of time evaluating the users of the different company page features, and has now cut away the unused areas and functions from its new design.
Enhanced Visual Appeal and User Experience
LinkedIn’s new design aims to enhance the visual appeal and user experience of Company pages. The updated layout is expected to be more engaging, with a cleaner interface that allows users to easily navigate through the content. By removing clutter and focusing on essential features, LinkedIn hopes to provide a more streamlined experience. This change is particularly beneficial for companies looking to attract potential employees and clients, as a well-organized page can make a significant difference in user engagement.
LinkedIn has also developed more relevant newsfeed features, which it hopes will help users stay informed about important information and updates on a daily basis. Rather than just providing users with a reverse-chronological stream of updates, the new newsfeed will prioritize content that is most relevant to the user. This means that users will see updates from companies they follow, industry news, and other pertinent information first, making it easier to stay up-to-date with the latest developments in their field.
Mike Grishaver from LinkedIn explains:
“This year, we’ve been talking a lot about simplifying the LinkedIn experience across our core products. I’m excited to share the next big installment of this effort, our new redesigned LinkedIn Company Pages. Starting this week, a few companies are getting early access to the redesigned Company Pages, including Philips, Citi, HP, and Dell.”
Mobile Integration and Future Developments
The current redesign is expected to also roll out to mobile applications over the coming months. This is a crucial step, as more users are accessing LinkedIn through their mobile devices. By ensuring that the new design is mobile-friendly, LinkedIn aims to provide a consistent and seamless experience across all platforms. This mobile integration will allow users to stay connected and engaged with their professional network, no matter where they are.
In addition to the visual and functional improvements, LinkedIn is also focusing on enhancing the analytics and insights available to companies. The new design will provide more detailed metrics on page performance, helping companies understand how their content is being received and how they can improve their engagement strategies. This data-driven approach will enable companies to make more informed decisions and optimize their LinkedIn presence.
Furthermore, LinkedIn is exploring ways to incorporate more interactive elements into Company pages. This could include features such as live video streaming, interactive polls, and more dynamic content formats. By offering these interactive options, LinkedIn aims to foster greater engagement and create a more vibrant community on its platform.
For more information, jump over to the article published today.
Source: Tech Crunch
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