Yesterday, LG announced its new range of L Series Android smartphones, which include the LG L3 II, the LG L5 II, and the LG L7 II. This announcement comes on the heels of LG’s impressive milestone of selling over 15 million handsets in the original L Series range.
LG first launched their L Series range of smartphones at Mobile World Congress in February of 2012. The original L Series was well-received for its blend of style, functionality, and affordability. Now, LG is poised to showcase their new L Series II at this year’s Mobile World Congress later this month, promising to build on the success of its predecessor.
Design and Features of the L Series II
The new L Series II smartphones are expected to feature several enhancements over the original models. These improvements include better display technology, more powerful processors, and enhanced camera capabilities. The LG L3 II, for instance, is rumored to come with a 3.2-inch QVGA IPS display, a 1GHz single-core processor, and a 5-megapixel camera. The LG L5 II is expected to feature a 4-inch WVGA display, a 1GHz single-core processor, and a 5-megapixel camera with LED flash. The flagship model, the LG L7 II, is anticipated to sport a 4.3-inch WVGA display, a dual-core 1GHz processor, and an 8-megapixel camera with LED flash.
In addition to hardware upgrades, the L Series II will likely come with the latest version of Android, offering users a more seamless and intuitive experience. LG has also hinted at incorporating new software features that enhance usability and productivity, such as QuickMemo and QSlide.
“The success of the Optimus L Series is testament to our belief all along that there is indeed a market for well-balanced smartphones that represent individuals’ unique tastes,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “The new Optimus L SeriesII expands upon the design philosophy of the original series so we’re quite confident that we’ll have another hit on our hands.”
Market Impact and Future Prospects
The original L Series was a significant success for LG, capturing a substantial share of the mid-range smartphone market. The series’ blend of stylish design, reliable performance, and competitive pricing resonated well with consumers, particularly in emerging markets. With over 15 million units sold, the original L Series set a high bar for its successor.
The L Series II aims to build on this foundation by offering even more value to consumers. LG’s strategy appears to focus on refining the user experience and incorporating feedback from the original series’ users. This approach could help LG maintain its momentum in the highly competitive smartphone market.
It will be interesting to see if LG’s new L Series II devices become more popular than the original L Series. The enhancements in design, performance, and features could attract a broader audience, potentially leading to even higher sales figures. We wonder how many handsets they will sell by this time next year.
Moreover, LG’s commitment to innovation and quality is evident in their continuous efforts to improve their product lineup. The L Series II is not just an upgrade; it represents LG’s dedication to meeting the evolving needs of consumers. As the smartphone market continues to grow and diversify, LG’s ability to adapt and innovate will be crucial to its success.
Source LG
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