Lego has re-created some of the popular TV adverts in the UK to celebrate the launch of the Lego Movie which lands in the UK on Friday.
The video below shows some of the British TV adverts re-created using Lego, the first one is for the British Heart Foundation, and you can see the original advert below which stars Vinnie Jones.
The Art of Re-Creating Iconic Adverts with Lego
Lego’s re-creation of these iconic adverts is not just a marketing gimmick but a testament to the versatility and universal appeal of Lego bricks. The British Heart Foundation advert, originally featuring Vinnie Jones, is a prime example. The original advert was impactful, using humor and a well-known celebrity to convey a serious message about heart health and CPR. By re-creating this advert with Lego, the message is given a fresh, playful twist while still retaining its original intent.
The process of re-creating these adverts involves meticulous planning and attention to detail. Each Lego piece must be carefully selected and placed to accurately represent the characters and settings of the original adverts. This not only showcases the creativity of the Lego designers but also highlights the potential of Lego as a medium for storytelling and artistic expression.
Other Re-Created Adverts
Some of the other TV adverts which have been re-created include a confused.com advert, a BT advert, and one for the hotel chain Premier Inn. Each of these adverts has been carefully chosen for their recognizability and impact. The confused.com advert, for instance, is known for its quirky and humorous approach to car insurance, making it a perfect candidate for a Lego re-creation. Similarly, the BT advert, which often features relatable family scenarios, translates well into the Lego medium, adding a layer of nostalgia and charm.
The Premier Inn advert, known for its calming and inviting portrayal of the hotel experience, is another excellent choice. By re-creating this advert with Lego, the familiar scenes are given a new, whimsical dimension that appeals to both children and adults. The re-created adverts were shown on TV last night, generating excitement and anticipation for the Lego Movie, which will hit UK movie theaters this Friday.
The re-creation of these adverts also serves as a brilliant marketing strategy. It not only promotes the Lego Movie but also engages audiences by tapping into their familiarity with these well-loved adverts. This approach creates a sense of nostalgia and curiosity, encouraging viewers to see how their favorite adverts have been transformed with Lego.
Moreover, these re-creations highlight the cultural significance of Lego. For decades, Lego has been a beloved toy, fostering creativity and imagination in children and adults alike. By using Lego to re-create these adverts, the campaign underscores the timeless appeal of Lego and its ability to adapt to various forms of media and storytelling.
In conclusion, Lego’s re-creation of popular UK TV adverts is a clever and creative way to celebrate the launch of the Lego Movie. It showcases the versatility of Lego as a medium, engages audiences through familiar and beloved adverts, and highlights the enduring appeal of Lego. As the Lego Movie hits UK theaters this Friday, fans can look forward to seeing how the magic of Lego has been brought to life on the big screen.
Source Pocket Lint, The Verge
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