You know how trends catch on in Japan. So this latest oral-inclined gimmick is really nuts, involving kids with LED illumination on their teeth. Why? Has something to do with a publicity stunt to promote a department store, apparently. What’s the connection, right? The LEDS do the illuminating via non-invasive braces that glow like disco lights.
Oh yes, disco lights. It would only be a matter of time before hipsters catch onto this and illuminate their teeth while twirling around in some club playing awful music.
Ahem! This newest gimmick is the work of Motoi Ishibashi and Daito Manabe. Whether this awful trend is gonna catch on elsewhere eis a possibility we hope never happens. LED braces on your mouth? Bad idea.