Microsoft is hoping that its new marketing campaign will get consumers to choose their new Surface Pro 3 tablet over Apple’s MacBook Air.
Back in August, Microsoft started featuring the MacBook Air in its Surface Pro 3 adverts, and now the company has released a new video, this one also stars Apple’s MacBook Air.
As we can see from the video, Microsoft is hoping to convince people that their Pro 3 tablet is capable of doing more things than the MacBook Air.
Surface Pro 3 vs. MacBook Air: A Detailed Comparison
The Surface Pro 3 is designed to be a versatile device that can function both as a tablet and a laptop. It features a detachable keyboard, a high-resolution touchscreen, and a built-in kickstand, making it a highly adaptable tool for various tasks. The MacBook Air, on the other hand, is a traditional laptop with a fixed keyboard and no touchscreen capabilities. While it is known for its sleek design and long battery life, it lacks the flexibility that the Surface Pro 3 offers.
One of the key selling points of the Surface Pro 3 is its ability to run full desktop applications, thanks to its Windows operating system. This means you can use software like Adobe Photoshop, Microsoft Office, and other productivity tools without any limitations. The MacBook Air, while also capable of running powerful applications, does not offer the same level of versatility in terms of form factor and input methods.
Performance and Portability
When it comes to performance, the Surface Pro 3 is equipped with Intel Core processors, ranging from i3 to i7, and offers up to 8GB of RAM. This makes it a powerful device capable of handling demanding tasks such as video editing, graphic design, and multitasking. The MacBook Air also features Intel Core processors, but its performance is generally geared towards everyday tasks like web browsing, email, and light photo editing.
Portability is another area where the Surface Pro 3 shines. Weighing just 1.76 pounds without the keyboard, it is lighter than the MacBook Air, which weighs around 2.96 pounds. The Surface Pro 3’s slim design and detachable keyboard make it easy to carry around, whether you’re commuting to work, traveling, or simply moving from room to room in your home.
Battery life is a crucial factor for many users, and both devices offer impressive longevity. The Surface Pro 3 boasts up to 9 hours of web browsing, while the MacBook Air can last up to 12 hours on a single charge. This makes both devices suitable for all-day use without needing to be tethered to a power outlet.
What do you guys think, does Microsoft’s new advert make you want to buy a Surface Pro 3 or a MacBook Air? Leave a comment and let us know.
It will be interesting to see how well Microsoft’s campaign does over the holiday season, and whether it will get people to buy the Surface Pro 3 tablet.
Source Microsoft / YouTube
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