In what amounts to a small-scale marketing campaign with broad implications, Kraft Foods have rolled out a cutting edge vending machine in Chicago and New York for adult consumers. Why this focus on the grown ups? For starters, Kraft brand Jell-O now has a new line of ‘adult’ flavors. Also, the vending machine deployment is to test whether facial recognition and consumerism is viable or not.
To pull it off, Kraft Foods partnered with Intel. The resulting hi-tech vending machine is the iSample Experience, which caters exclusively to adults via facial recognition technology. Once confirmed, the eager adult then swipes their phone and are served one of several Jell-O Temptations flavors. The Temptations line is a ‘sophisticated’ reinvention of age-old Jell-O, a historic shift that suggests Kraft’s wish to broaden its market. The adult orientation cannot be emphasized enough, since the machine is programmed not to entertain requests from kids.
Source LA Times
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