Amazon has launched a new advertising campaign this week comparing their Kindle Fire vs iPad, specifically focusing on both the tablets’ screens.
With the price of a Kindle Fire less than an Apple’s iPad, Amazon is pushing the idea that there is little difference between the two screens, and purchasing a Kindle Fire tablet will also save you money.
The price for a Kindle Fire tablet starts at $299 and with Amazon reducing the tablet by another $30-$50 this week, you can pick one up for $250 less than an iPad 4 fitted with Retina screen. Amazon explains:
“Our newest commercial shows iPad with Retina Display and Kindle Fire HD 8.9″ side-by-side. Both have large, stunning HD screens. In fact, you may not be able to tell the difference… but your wallet definitely can. Meet the new, larger Kindle Fire.”
Screen Quality Comparison
When it comes to screen quality, both the Kindle Fire HD 8.9″ and the iPad with Retina Display offer impressive visuals. The Kindle Fire HD 8.9″ features a resolution of 1920 x 1200 pixels, providing a pixel density of 254 pixels per inch (PPI). On the other hand, the iPad with Retina Display boasts a resolution of 2048 x 1536 pixels, resulting in a slightly higher pixel density of 264 PPI. While the iPad’s screen has a marginally higher resolution, the difference in pixel density is minimal and often imperceptible to the average user.
Moreover, the Kindle Fire HD 8.9″ utilizes an advanced polarizing filter and anti-glare technology, which enhances the viewing experience by reducing reflections and improving color saturation. This makes it an excellent choice for reading and watching videos, even in bright environments. The iPad’s Retina Display is also known for its vibrant colors and sharpness, making it a favorite among graphic designers and multimedia enthusiasts.
Cost Efficiency and Value
One of the most compelling arguments in Amazon’s campaign is the cost efficiency of the Kindle Fire HD 8.9″. With the base model starting at $299 and additional discounts available, it presents a budget-friendly alternative to the iPad, which starts at a significantly higher price point. For consumers looking to get the most value for their money, the Kindle Fire HD 8.9″ offers a competitive feature set at a fraction of the cost.
In addition to the lower initial purchase price, the Kindle Fire HD 8.9″ also provides access to Amazon’s extensive ecosystem of services, including Prime Video, Kindle eBooks, and Amazon Music. These services are often bundled with Amazon Prime membership, adding further value to the device. The iPad, while offering access to Apple’s ecosystem of apps and services, does not come with the same level of bundled content, potentially leading to higher ongoing costs for users.
Furthermore, Amazon’s aggressive pricing strategy and frequent discounts make the Kindle Fire HD 8.9″ an attractive option for budget-conscious consumers. The ability to save $250 or more compared to an iPad 4 with Retina Display can be a significant deciding factor for many buyers.
In conclusion, Amazon’s new advertising campaign effectively highlights the key advantages of the Kindle Fire HD 8.9″ over the iPad with Retina Display. By emphasizing the comparable screen quality and substantial cost savings, Amazon aims to position the Kindle Fire HD 8.9″ as a viable alternative for consumers seeking a high-quality tablet experience without breaking the bank. Whether you’re a casual user or a tech enthusiast, the Kindle Fire HD 8.9″ offers a compelling combination of performance, features, and value.
Source: Amazon
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