Apple [AAPL] has announced that their free case program for the iPhone 4 will end on the 30th of September 2010. Apple launched the free case program a while back after iPhone 4 users had problems with the new antenna on the iPhone 4.
Apple is also going back to their normal returns policy, for all iPhone 4s sold after the 30th of September 2010, although it looks like if you have a problem with your iPhone 4 you may still be able to get a free case.
Background on the Antenna Issue
The iPhone 4 antenna attenuation issue, often referred to as “Antennagate,” became a significant topic of discussion shortly after the device’s release. Users reported that holding the phone in a certain way could cause a drop in signal strength, leading to dropped calls and poor reception. This issue was attributed to the design of the phone’s antenna, which was integrated into the stainless steel band that encircled the device.
In response to the widespread complaints, Apple initially downplayed the issue but eventually acknowledged it and launched the free case program. The rationale was that using a case or bumper would insulate the antenna from direct contact with the user’s hand, thereby mitigating the signal loss.
Details of the Free Case Program
The free case program allowed iPhone 4 users to receive a complimentary case or bumper, which could be ordered through a dedicated app or by contacting AppleCare. This initiative was intended to address the antenna issue and reassure customers of Apple’s commitment to quality and customer satisfaction.
We now know that the iPhone 4 antenna attenuation issue is even smaller than we originally thought. A small percentage of iPhone 4 users need a case. Users experiencing antenna issues should call AppleCare to request a free Bumper case.
It looks like Apple will still give free cases away if you are having a problem, but rather than give them away to everyone, it will just be to people who call AppleCare and ask for one.
The decision to end the free case program and revert to the standard return policy suggests that Apple believes the antenna issue is not as widespread as initially feared. However, the company is still willing to provide support to those who experience problems, indicating a balanced approach to customer service.
Have a look at our article on the difference between the iPhone 4 and iPhone 4S.
Apple via Dvice
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