Apple has dominated the tablet market since the first iPad was launch, and now according to a recent report by IDC, Apple’s share of the tablet market has fallen to 32.5 percent of the first quarter of 2014.
In the first quarter of 2013, Apple had a 40.2 percent share of the tablet market, and Samsung was in second place with a 17.5 percent share, although Samsung’s share of tablet sales for Q1 2014 has risen to 22.3 percent.
“The rise of large-screen phones and consumers who are holding on to their existing tablets for ever longer periods of time were both contributing factors to a weaker-than-anticipated quarter for tablets and 2-in-1s,” said Tom Mainelli, IDC Program Vice President, Devices and Displays. “In addition, commercial growth has not been robust enough to offset the slowing of consumer shipments.”
Apple apparently shipped a total of 16.4 million iPads in quarter one, and Samsung shipped a total of 11.2 million tablets for the same period.
In third place is Asus with a 5 percent share, this is down slightly from a 5.3 percent share for the previous year, in fourth place is Lenovo who now has a 4.1 percent share of the market, up from 1.3 percent the previous year.
Amazon is in fifth place with a 1 percent share of the tablet market, this is down from a 3.7 percent share for the same quarter in 2013.
The rest of the tablet sales are made up of other manufacturers, who now have a 34.2 percent share of the tablet market, up for 31.8 percent from 2013.