When Steve Jobs and co over at Apple were initially planning the iPad tablet, it had tied up with Intel to provide processors for the Mac line of computers. According to the Jobs biography, Steve originally wanted the iPad to use an Intel Atom processor.
I had always assumed the Atom to be to weak sauce so maybe that’s why the fruit-named company switched. According to the book, Jobs had concerns about Intel, namely the fact that the company was so slow to react. Jobs likened Intel to a “steamship” and said Apple was used to going fast.
Jobs also worried that Apple would teach Intel “everything” and then Intel would sell it to their competitors. I don’t think the iPad would have been the same animal had it used an Atom processor inside.