Recent reports show that Apple’s iPad is closing the gap between it and Amazon’s Kindle device in eReader market share. The latest survey from ChangeWave, which included a sample of 2,800 consumers, reveals that the Amazon Kindle holds a 47 percent market share, nearly 15 points ahead of the Apple iPad, which stands at 32 percent, up 16 points. See the graphs after the break.
However, the iPad’s market share of the whole market has doubled since ChangeWave surveyed e-Reader owners back in August.
Key Differences Between iPad and Kindle
Even though there are other eReaders available on the market, it is now looking more and more like a two-horse race between Apple’s iPad and Amazon’s Kindle. The difference between the two devices will also make consumers lean one way or the other. For instance, Kindle owners are more likely to read books on their device, with 93 percent of them using it primarily for reading, compared to 76 percent of iPad owners.
The Kindle, designed specifically for reading, features an e-ink display that mimics the appearance of paper, reducing eye strain and making it easier to read in bright sunlight. This makes it a favorite among avid readers who spend hours engrossed in their favorite books. Additionally, the Kindle’s battery life is significantly longer, often lasting weeks on a single charge, which is a crucial factor for those who read extensively.
On the other hand, the iPad is a multifunctional device that offers a wide range of features beyond just reading. It supports a variety of apps, games, and multimedia content, making it a versatile tool for entertainment, productivity, and education. The iPad’s vibrant, high-resolution display is excellent for reading colorful magazines, interactive books, and watching videos. However, this versatility comes at the cost of shorter battery life, typically lasting around 10 hours with regular use.
Market Trends and Consumer Preferences
The growing market share of the iPad indicates a shift in consumer preferences towards multifunctional devices. As more people seek devices that can serve multiple purposes, the iPad’s appeal continues to grow. This trend is particularly evident among younger consumers and professionals who value the iPad’s ability to seamlessly integrate with other Apple products and services.
Moreover, the iPad’s increasing popularity can be attributed to its continuous innovation and regular updates. Apple frequently introduces new features and improvements, such as enhanced display technology, faster processors, and better integration with other Apple devices. These updates keep the iPad competitive and attractive to a broad audience.
In contrast, the Kindle remains a strong contender in the eReader market due to its focus on providing an optimal reading experience. Amazon has also expanded its Kindle lineup to include various models, from the basic Kindle to the high-end Kindle Oasis, catering to different preferences and budgets. This diversification helps Amazon maintain a loyal customer base among dedicated readers.
In conclusion, while the iPad is rapidly gaining ground in the eReader market, the Kindle continues to hold its own by offering a specialized reading experience. The competition between these two devices highlights the diverse needs and preferences of consumers in the digital age. As technology continues to evolve, it will be interesting to see how both Apple and Amazon adapt to meet the changing demands of their users.
Via 9 to 5 Mac
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