Yesterday, Apple announced that they are holding a special media event next Wednesday, the 7th of March. During this event, the company is expected to unveil their third-generation iPad, the iPad 3.
A number of retailers have already started to drop the price of the iPad 2 ahead of the iPad 3 launch. Over the weekend, we heard that Best Buy had reduced the iPad 2 price by $50, and now other retailers have also started dropping the price.
Anticipated Features of the iPad 3
Apple’s new iPad 3 is rumored to feature a high-resolution display. From the looks of the image sent out by Apple yesterday, it appears that the iPad 3 will indeed come with a retina display. This would be a significant upgrade from the iPad 2, which has a 1024×768 resolution. The retina display is expected to offer a resolution of 2048×1536, providing a much sharper and clearer viewing experience.
In addition to the retina display, the iPad 3 is also expected to feature a faster processor, possibly the A5X or A6 chip, which would enhance the device’s performance and speed. There are also rumors of improved camera capabilities, with a higher megapixel rear camera and possibly an upgraded front-facing camera for better video calls and selfies.
Market Strategy and Pricing
We wonder what Apple has planned for the iPad 2. Will they discontinue it, or will it be sold as a cheaper tablet alongside the new iPad 3? Historically, Apple has kept older models in production at reduced prices to cater to more budget-conscious consumers. For example, when the iPad 2 was released, the original iPad was still available for purchase at a lower price point. This strategy allows Apple to capture a broader market segment and compete with other budget tablets.
If Apple follows this strategy, the iPad 2 could see a significant price drop, making it an attractive option for those who want an Apple tablet without the premium price tag. This could also help Apple maintain its market share against competitors like Samsung, Amazon, and other Android tablet manufacturers who offer a range of devices at various price points.
Retailers like Best Buy and Radio Shack have already started to reduce the prices of the iPad 2, with discounts ranging from $20 to $50. This preemptive price drop indicates that retailers are clearing out their inventory in anticipation of the new model. It’s a common practice in the tech industry to make way for new products by offering discounts on older models.
Moreover, the introduction of the iPad 3 could also lead to the development of new accessories and applications that take advantage of its enhanced features. Developers and accessory manufacturers are likely already working on products that will complement the new iPad, further enriching the user experience.
The upcoming Apple event on March 7th is highly anticipated, with many expecting the announcement of the iPad 3. The new device is rumored to feature a high-resolution retina display, a faster processor, and improved camera capabilities. Retailers have already started to drop the price of the iPad 2, suggesting that it may continue to be sold as a more affordable option. We will have to wait until next week to see what Apple has in store for us.
Source Engadget
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