Instagram has announced that it plans to use machine learning to remove fake likes and follows from its platform.
The company is looking to reduce inauthentic activity on its platform, this is something that its parent company, Facebook has also been trying to achieve.
Recently, we’ve seen accounts use third-party apps to artificially grow their audience.Every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity. Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity. We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity.
You can find out more information about Instagram’s plans to remove these fake likes, follows and accounts from their platform at the link below.