HTC has announced that the One mini 2 has launched in a new color, and that new color is pink. The pink version of the smartphone will be an exclusive in the UK starting in October. The smartphone will feature the same hardware as the existing versions, with the only difference being the color.
Features and Specifications
The One mini 2 boasts dual front speakers with HTC BoomSound for powerful audio, ensuring an immersive listening experience whether you’re watching videos, playing games, or listening to music. This feature has been highly praised for its ability to deliver clear and loud sound, making it one of the standout features of the device.
Additionally, the One mini 2 supports HTC BlinkFeed, which provides users with important news and social updates directly on the home screen of the device. This feature is designed to keep users informed and connected without the need to open multiple apps, offering a seamless and efficient way to stay updated.
The front camera on the smartphone is a 5MP unit, which is ideal for selfies and video calls. The camera includes several features such as auto-focus, face detection, and various photo enhancement options to ensure high-quality images. The rear camera is a 13MP unit, capable of capturing detailed and vibrant photos, making it a versatile option for photography enthusiasts.
The pink version of the phone will sell for £379.95 SIM-free or at no cost on a £20 monthly plan. With the addition of pink, the One mini 2 is now offered in four colors: pink, gold, silver, and grey. This variety allows users to choose a color that best suits their personal style and preferences.
Market and Consumer Appeal
Peter Frølund, UK and Nordics General Manager, HTC said: “We know how important it is for our customers to be able to personalise their device, selecting the colors that say more about their personalities. The HTC One mini 2 impressed everyone with its unrivalled design and style so we made it even better by offering more choice.”
The introduction of the pink variant is a strategic move by HTC to cater to a broader audience, particularly those who prefer a more vibrant and unique color for their devices. This move is expected to attract a significant number of female consumers and younger users who are often drawn to colorful and stylish gadgets.
Moreover, the One mini 2’s compact size makes it an attractive option for users who prefer smaller devices that are easy to handle and carry. Despite its smaller size, the One mini 2 does not compromise on performance, offering a smooth and responsive user experience thanks to its quad-core processor and 1GB of RAM.
The device also includes a 4.5-inch HD display, providing sharp and clear visuals for all types of content. The screen is protected by Corning Gorilla Glass 3, ensuring durability and resistance to scratches and minor impacts.
In terms of connectivity, the One mini 2 supports 4G LTE, Wi-Fi, Bluetooth 4.0, and NFC, making it a versatile device for staying connected on the go. The smartphone also includes a 2100mAh battery, which provides ample power for a full day of use under normal conditions.
Overall, the HTC One mini 2 in pink is a stylish and functional addition to the existing lineup, offering users more options to express their individuality while enjoying the high-quality features and performance that HTC is known for. Whether you’re a tech enthusiast or simply looking for a reliable and fashionable smartphone, the One mini 2 is a compelling choice.
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