HTC is struggling in the competitive smartphone market, but it seems the company is aiming to target mid-range consumers in some global markets, with hope of gaining some market share.
Recently, the company is now taking pre-orders of the mid-range Desire 828 in China, which is the first smartphone in the Desire series to ship with optical image stabilization feature.
As far as the pre-order pricing is concerned, it carries a RMB 1,599 (around $255) price tag in China which is quite competitive for this kind of device.
The handset boasts a 5.5-inch display sporting a resolution of 1920 by 1080 pixels, and ships with an octa-core MediaTek MT6753 SoC paired with 2GB of RAM and 16GB of internal storage. There’s a microSD card slot for expansion and supports up to 2TB of memory. Other features includes a 2600 mAh battery, a 13MP main camera with optical image stabilization for photos and videos, a 5MP front-facing sensor, and ships with Android 5.1 Lollipop with HTC’s Sense UI on top of it. The device also boasts dual-SIM support which is quite common in the Chinese market.
As for the color options, the handset is available in white and gray color. There’s no word if the handset will debut in any other global market, but if it happens, we’ll definitely let you guys know about it.
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