HTC will be introducing a number of new Android smartphones at their press event on the 19th of February. We know about the new HTC M7, and we saw some leaked photos of the HTC M4 earlier today.
Now we have some photos of another Android smartphone that HTC will launch, the HTC 603e, which will feature a 4.3 inch WVGA display with a resolution of 480 x 800 pixels.
The HTC 603e is also rumored to come with a dual core Krait processor clocked at 1.2GHz and 1GB of RAM. The device will also feature front and rear facing cameras with a 5 megapixel camera on the back which will be capable of HD video in 720p.
The HTC 603e will come with Android 4.1 Jelly Bean, and the handset is expected to be a mid-range device in terms of pricing. As soon as we get some more details we will let you guys know.
HTC’s Strategy for 2013
HTC’s strategy for 2013 appears to be focused on diversifying their product lineup to cater to different segments of the market. The introduction of the HTC M7, M4, and 603e indicates that HTC is aiming to offer a range of devices that appeal to both high-end and mid-range consumers. The HTC M7 is expected to be the flagship model, boasting top-of-the-line specifications and features, while the HTC M4 and 603e are designed to offer solid performance at more affordable price points.
The HTC M7, for instance, is rumored to come with a 4.7-inch Full HD display, a quad-core processor, and a 13-megapixel camera, making it a strong contender in the high-end smartphone market. On the other hand, the HTC M4 is expected to feature a 4.3-inch HD display, a dual-core processor, and a 13-megapixel camera, positioning it as a slightly more affordable alternative to the M7.
Mid-Range Market Focus
The HTC 603e, with its 4.3-inch WVGA display and dual-core Krait processor, is clearly aimed at the mid-range market. This segment is crucial for smartphone manufacturers as it represents a large portion of the consumer base that seeks a balance between performance and cost. By offering a device like the HTC 603e, HTC is ensuring that they have a competitive offering in this important market segment.
The 5-megapixel rear camera capable of 720p HD video recording is another feature that makes the HTC 603e an attractive option for consumers who want decent camera performance without breaking the bank. Additionally, the inclusion of Android 4.1 Jelly Bean ensures that users will have access to a modern operating system with a range of features and improvements over previous versions.
In terms of design, the HTC 603e is expected to follow HTC’s tradition of sleek and stylish aesthetics, making it not only a functional device but also a visually appealing one. The combination of a capable processor, sufficient RAM, and a decent camera setup makes the HTC 603e a well-rounded device for everyday use.
As the smartphone market continues to evolve, HTC’s approach of offering a diverse range of devices could help them maintain a strong presence and attract a wide range of consumers. Whether you’re looking for a high-end flagship device like the HTC M7 or a more budget-friendly option like the HTC 603e, HTC seems to have something in store for everyone.
Source GSM Arena
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