Hasselblad has launched their latest high-end camera, the Hasselblad H4D, which features a massive 60-megapixel sensor.
The Hasselblad H4D features a 60 Megapixel medium format sensor and True Focus with APL (Absolute Position Lock).
We are proud to announce the launch of the H4D camera series, marking the beginning of a new chapter in the history of medium format DSLRs. The H4D-60, the first model in this new series, features a 60 Megapixel medium format sensor and True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals.
Like the rest of the H System, the H4D has been specially designed to meet the most exacting demands of high-end commercial photographers who require the ultimate in both image quality and performance. Simply put, the H4D is the natural evolution of our H System and of our photographic strategy in general.
Advanced Features and Technology
The Hasselblad H4D comes with a new user interface, Phocus 2.0, which is designed to drastically reduce the learning curve for high-end imaging. Phocus 2.0 offers a more intuitive workflow, making it easier for photographers to manage and edit their images. This software is particularly beneficial for those who are new to medium format photography, as it simplifies complex tasks and enhances productivity.
One of the standout features of the H4D is its True Focus with APL (Absolute Position Lock). This technology addresses a common issue in photography: maintaining accurate focus when recomposing an image. Traditional autofocus systems can struggle with this, but True Focus with APL ensures that the focus remains locked on the subject, even if the camera is moved slightly. This is particularly useful for portrait and fashion photographers who need to maintain sharp focus on their subjects’ eyes.
Models and Pricing
The Hasselblad H4D comes in two models to cater to different professional needs. The first model features a 60-megapixel sensor and will retail for $42,486. This model is ideal for photographers who require the highest resolution and image quality, such as those working in commercial, fashion, or landscape photography. The second model features a 50-megapixel sensor and will retail for $29,299. This model offers a slightly lower resolution but still delivers exceptional image quality, making it a more affordable option for professionals.
Both models are set to go on sale in January 2010, giving photographers the opportunity to start the new year with cutting-edge technology. The pricing reflects the advanced features and superior image quality that Hasselblad cameras are known for, making them a worthwhile investment for serious photographers.
In addition to its impressive hardware, the H4D also supports a wide range of Hasselblad lenses, further enhancing its versatility. Whether you’re shooting in the studio or on location, the H4D’s robust build and extensive lens options make it a reliable choice for any professional photographer.
Press Release via Gadget Venue
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