Earlier this week Google announced that it would soon be launching a new service that would offer micro-payments via Google Wallet, to access certain web content.
Google has today announced that the new service is now live and allows publishers to charge small amounts for access to content, with prices starting from $0.29 to $0.99.
“Google Wallet for web content is an experiment to see if users will be prepared to pay for individual web pages if the buying process is sufficiently easy. Several top content creators are participating in this experiment.” explains Google.
The main difference between Google’s and other micro-payment systems is that the customer owns the paid for content forever, and using Google wallet visitors/customers can have access to the content after paying with a 30 minute refund window. Allowing them to cancel the payment if the content might not be up to standard.
Google Wallet Micro-payments Explained:
– Sell content from your web site. Embed the Google Wallet banner on a web page to allow a user to buy it directly from your site.
– Give users a free sample before they buy. Google will rank your content based on what you give for free.
– Users can buy with a single click.
– Instant refunds help users feel comfortable buying. If the user clicks “Instant Refund” within 30 minutes you take the content back, and the charge is cancelled.
– Google monitors how much a user refunds to make sure they are only refunding content they don’t like, and not using refunds to get free content.
For more information jump over to the Google Wallet website.
Source: Google : Android Authority
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