Google’s [GOOG] CEO Eric Schmidt has announced that Google TV will launch in the US this Fall, and will be rolled out to the rest of the world next year.
Google has said that Google TV will be a free service, and they will be working with a variety of program manufacturers to bring Google TV to consumers.
“We will work with content providers but it is very unlikely that we will get into actual content production,” Schmidt told journalists after a keynote speech to the IFA consumer electronics trade fair in Berlin.
The announcement comes less than a week after Apple announced its new Apple TV, which is due to start shipping by the end of September.
Google TV: A New Era of Television
Google TV aims to revolutionize the way we consume television content by integrating the web and traditional TV viewing into one seamless experience. The service will allow users to search for content across both the internet and TV channels, providing a more comprehensive viewing experience. This means that users can easily switch between watching their favorite TV shows and browsing the web, all from the comfort of their living room.
One of the key features of Google TV is its ability to run Android apps, which opens up a world of possibilities for users. From streaming services like Netflix and Hulu to social media apps and games, the integration of Android apps will make Google TV a versatile entertainment hub. Additionally, Google TV will support voice search, making it easier for users to find the content they want without having to navigate through multiple menus.
Partnerships and Future Plans
Eric Schmidt also announced that Google will be announcing partnerships with tablet makers later on in the year that will see Google’s new Chrome OS land on tablets. This move is part of Google’s broader strategy to create a unified ecosystem across different devices, making it easier for users to access their content no matter where they are.
Google has already partnered with several major electronics manufacturers, including Sony and Logitech, to produce Google TV-compatible devices. These partnerships will ensure that a wide range of devices, from smart TVs to set-top boxes, will be available to consumers when Google TV launches. This collaborative approach will help Google quickly establish a foothold in the competitive TV market.
Moreover, Google TV will also feature integration with YouTube, allowing users to easily access their favorite videos and channels. This integration will provide a more personalized viewing experience, as users can log into their YouTube accounts and receive recommendations based on their viewing history.
The announcement of Google TV comes at a time when the competition in the smart TV market is heating up. Less than a week before Google’s announcement, Apple unveiled its new Apple TV, which is set to start shipping by the end of September. Apple TV will offer a range of features, including access to iTunes content and support for third-party streaming services. The competition between Google and Apple in the smart TV space is expected to drive innovation and provide consumers with more choices.
In conclusion, Google TV represents a significant step forward in the evolution of television. By combining the best of the web and traditional TV, Google TV aims to provide a more integrated and user-friendly viewing experience. With its support for Android apps, voice search, and partnerships with major electronics manufacturers, Google TV is well-positioned to make a big impact in the market. As the service rolls out in the US this Fall and globally next year, it will be interesting to see how it shapes the future of television.
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