We have been hearing rumors that Google is working on their own Android tablet, which is rumored to feature the Nexus branding and is expected to launch some time later this year.
Now according to a recent report by the Wall Street Journal, Google is apparently looking to open an online tablet store to sell a range of Android tablets, in an attempt to make the devices more popular.
Google is expected to sell a range of Android tablets from its online store, including offerings from Samsung and Asus who already have popular Android tablets on the market.
Google’s Strategy for the Tablet Market
There really don’t seem to be very many details about how Google will offer these Android tablets from its online store, they could offer subsidized tablets in an attempt to make Android tablets more popular. This strategy could be similar to how they have handled the Nexus smartphones, offering high-quality devices at competitive prices to attract more users. By doing so, Google aims to increase its market share in the tablet segment, which has been dominated by Apple’s iPad.
Additionally, Google’s move to open an online store for tablets could be seen as an effort to streamline the purchasing process for consumers. By providing a centralized platform, Google can ensure that customers have access to the latest Android tablets and updates, as well as a consistent purchasing experience. This could also help Google gather valuable data on consumer preferences and usage patterns, which can be used to further improve their products and services.
Potential Impact on the Tablet Market
The introduction of a Google-branded Nexus tablet and an online store could have significant implications for the tablet market. For one, it could drive competition among manufacturers to produce higher-quality devices at lower prices. This could ultimately benefit consumers, who would have access to a wider range of affordable and feature-rich tablets.
Moreover, Google’s entry into the tablet market could also encourage the development of more tablet-optimized apps and services. Currently, many Android apps are primarily designed for smartphones, and their tablet counterparts often lack the same level of functionality and polish. With Google taking a more active role in the tablet space, developers may be more inclined to create apps that take full advantage of the larger screen real estate and enhanced capabilities of tablets.
Another potential impact of Google’s online tablet store is the increased visibility and accessibility of Android tablets. By offering a curated selection of devices from reputable manufacturers like Samsung and Asus, Google can help consumers make more informed purchasing decisions. This could lead to greater adoption of Android tablets, particularly among users who may have been hesitant to switch from other platforms due to concerns about quality and support.
In conclusion, Google’s rumored plans to launch a Nexus-branded tablet and open an online store for Android tablets could have far-reaching effects on the tablet market. By offering high-quality devices at competitive prices and providing a centralized platform for purchasing and support, Google has the potential to significantly increase the popularity and adoption of Android tablets. As the market continues to evolve, it will be interesting to see how Google’s efforts shape the future of tablet computing.
Source Engadget
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