Google first introduce their new WebP image formatting technology back in 2010 and has already been using the technology on their Google Play Store to help load images faster for users.
Google has now started rollin gout the WebP technology to Youtube explains a new posting by Husain Bengali, Product Manager and WebP Optimizer.
Making pages load 10 percent faster and the release of libwebp 0.4.0, currently in Chrome’s Beta channel and decreases lossless decode time by 25 percent. Google explains :
“The WebP team at Google focuses on making the web better through smaller, faster-loading images. We’ve seen that WebP compares favorably with other contemporary image formats, but our team has been hard at work to make WebP even faster and more capable.
A few months ago, we added support for animated WebP images to Chrome, making WebP the first unified format that can address the key use cases of JPEG, PNG and GIF files. The recent release of libwebp 0.4.0, currently in Chrome’s Beta channel, is a culmination of numerous encoder and decoder optimizations that make encoding lossless images twice as fast, and decrease lossless decode time by 25%.”
For more information on the new Google WebP rollout jump over to the Chromium Blog website for details.
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