In a move that is likely to concern Foursquare, Google has quietly rolled out a new leader board feature for its Google Latitude product. If you didn’t already know, Google Latitude provides a similar service to Foursquare. In that it’s a location-aware mobile service that enables a mobile phone user to allow certain people to view their current location.
Using Google Latitude service via their own Google Account, a user cell phone location is mapped on Google Maps via its GPS locations. Users can control the accuracy and details of what each of the other users can see. Either providing an exact location, or a limited view, identifying the city only to friends and followers.
With the latest update from Google check-ins to Google Latitude now earn you points which are tallied, and then used to rank Google+ users on a global leaderboard, is the same way Foursquare functions.
The new feature is being rolled out by Google so don’t worry if you can’t see it just yet, and only seem to appear after you check-in somewhere at the moment. Expect more updates very soon from Google.
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