It would appear that Google is getting a little more serious about their Google Glass project, as the project now has its first official boss, marketing executive Ivy Ross.
Google recently started selling Google Glass to the general public. The device will be available until Google runs out of stock. We then heard that Google has a new version of Glass on the way.
Background and Leadership Transition
Google Glass was previously overseen by Babak Parviz before Ivy Ross took over. The project was part of Google X Labs, which was overseen by Google’s Sergei Brin. Ivy Ross brings a wealth of experience to the table. She was previously the Chief Marketing Officer for Art.com and has also worked at contact lens manufacturer Bausch & Lomb back in the 90s, where she held the role of VP of design and development. Her diverse background in marketing and product development could be the key to transforming Google Glass from a niche product into a mainstream success.
The Future of Google Glass
Google could be looking to turn Google Glass into a mass-market project, rather than just a device worn by technology enthusiasts. Whether this is possible remains to be seen. The initial version of Google Glass was met with mixed reviews. While some praised its innovative features, others criticized its high price and limited functionality. With Ivy Ross at the helm, there is potential for significant changes that could make the device more appealing to a broader audience.
One of the main challenges for Google Glass has been its public perception. Many people view it as a gadget for tech-savvy individuals rather than a practical tool for everyday use. Ivy Ross’s marketing expertise could help shift this perception. By highlighting the practical applications of Google Glass in various industries, such as healthcare, manufacturing, and even retail, Google could broaden its appeal.
For example, in healthcare, Google Glass can be used by surgeons to access patient records and medical images without having to look away from the operating table. In manufacturing, it can provide workers with real-time instructions and safety information. In retail, it can enhance the shopping experience by providing customers with additional product information and personalized recommendations.
Another area where Google Glass could see improvement is in its design. The initial version was often criticized for its bulky and somewhat awkward appearance. With Ivy Ross’s background in design and development, we can expect to see a more refined and aesthetically pleasing version of Google Glass in the future.
It will be interesting to see how Google Glass changes under its new leadership and whether people’s perception of the gadget can be changed into something that everyone wants to use. The success of Google Glass will depend on its ability to offer practical benefits that outweigh its costs and any potential privacy concerns.
The appointment of Ivy Ross as the head of the Google Glass project marks a significant step forward for the device. With her extensive experience in marketing and product development, she is well-positioned to address the challenges that have hindered Google Glass’s success so far. By focusing on practical applications, improving design, and shifting public perception, Google has the potential to turn Google Glass into a mainstream success.
Source TechCrunch
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