Google has announced that they will be closing their Google Checkout payment system in November. Google has said that merchants who use Google Checkout will be able to move over to Google Wallet.
Today, we’re letting web merchants know that in six months, Google Checkout will be retired as we transition to Google Wallet — a platform that enables merchants to meet the demands of a multi-screen world where consumers shop in-stores, at their desks and on their mobile devices.
Just last week, we announced two enhancements to the Google Wallet platform that are simple to integrate. The Instant Buy API enables merchants to offer a fast buying experience to Google Wallet shoppers buying physical goods and services on their Android apps and websites, while processing their own payments. In addition, the new Wallet Objects API enables merchants to engage their customers with loyalty, offers, and more.
Transitioning to Google Wallet
Merchants who don’t have their own payment processing system will need to find a different solution within six months, and Google has a couple of alternative options that will be available at discounted rates for existing merchants. Google Wallet is designed to be a comprehensive solution that not only replaces Google Checkout but also offers enhanced features to meet the evolving needs of both merchants and consumers.
Google Wallet is more than just a payment processing tool; it is a full-fledged digital wallet that allows users to store credit cards, debit cards, loyalty cards, and even gift cards. This makes it easier for consumers to manage their finances and for merchants to offer a seamless shopping experience. The platform is designed to be highly secure, utilizing advanced encryption and authentication methods to protect user data.
Enhanced Features and APIs
The Instant Buy API is one of the standout features of Google Wallet. It allows merchants to offer a streamlined checkout process that can significantly reduce cart abandonment rates. By enabling a faster buying experience, merchants can improve their conversion rates and provide a better overall shopping experience. This API is particularly beneficial for mobile commerce, where a cumbersome checkout process can deter potential buyers.
Another significant enhancement is the Wallet Objects API. This API allows merchants to create digital versions of loyalty cards, offers, and other promotional materials. By integrating these digital objects into Google Wallet, merchants can engage their customers more effectively and encourage repeat business. For example, a coffee shop could offer a digital loyalty card that automatically updates with each purchase, making it easier for customers to track their rewards.
Google has also emphasized the importance of a multi-screen world, where consumers shop across various devices. Google Wallet is designed to provide a consistent and seamless experience whether the consumer is shopping in-store, on their desktop, or via their mobile device. This multi-channel approach is crucial in today’s retail environment, where consumers expect flexibility and convenience.
For merchants who are currently using Google Checkout, Google is offering discounted rates on alternative payment processing solutions. This is part of their effort to make the transition as smooth as possible. Merchants are encouraged to explore these options and integrate them into their existing systems well before the November deadline.
In summary, the transition from Google Checkout to Google Wallet represents a significant upgrade in terms of functionality and user experience. Merchants who make the switch will benefit from a more robust and versatile platform that is designed to meet the demands of modern consumers. With features like the Instant Buy API and Wallet Objects API, Google Wallet offers tools that can help merchants enhance their customer engagement and streamline their payment processes.
Source Google
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