A new games console is set to launch in China this month in the form of the cube-shaped Fun Box, which is powered by an Nvidia quad-core ARM Cortex-A15 processor supported by 2GB of RAM.
Fun Box is also fitted with 8GB of internal storage, as well as dual-band WiFi connectivity and 2 x USB ports and comes supplied with a Bluetooth-enabled wireless controller that can be used as a wireless air mouse.
Partnership and Market Potential
ZTE9 Network Technology (Wuxi) Co. plans to release the Fun Box console later this month and has partnered with China’s second-biggest phone maker, ZTE Corp. This collaboration is expected to leverage ZTE’s extensive market reach and technological expertise to ensure the Fun Box’s success in the competitive gaming market.
Video games in China will generate about $10 billion in 2015 revenue, according to data on the PricewaterhouseCoopers website. The report also suggests that China could well overtake Japan to become the second-largest gaming market behind the U.S. by 2017. This indicates a significant growth potential for gaming consoles like the Fun Box in the Chinese market.
Features and Competitive Edge
The new Fun Box is expected to launch for around $99 in China within the next few weeks and will compete with already existing games consoles within the country. Its competitive pricing, combined with robust hardware specifications, makes it an attractive option for gamers. The Nvidia quad-core ARM Cortex-A15 processor ensures smooth performance, while the 2GB of RAM allows for efficient multitasking and gaming experiences.
The 8GB of internal storage, although modest, can be expanded using external storage solutions via the 2 x USB ports. The dual-band WiFi connectivity ensures stable and fast internet connections, which is crucial for online gaming and streaming services. The Bluetooth-enabled wireless controller, which doubles as a wireless air mouse, adds to the versatility and user-friendly nature of the console.
Moreover, the Fun Box’s compact, cube-shaped design makes it a stylish addition to any entertainment setup. Its portability allows users to easily move it between different locations, making it a convenient option for gamers who are always on the go.
Gaming Ecosystem and Content
One of the critical factors for the success of any gaming console is the availability of high-quality games and content. ZTE9 Network Technology and ZTE Corp. are likely to focus on building a robust gaming ecosystem for the Fun Box. This could involve partnerships with game developers and publishers to ensure a steady stream of popular and exclusive titles for the console.
Additionally, the Fun Box may support various multimedia applications, allowing users to stream movies, music, and other content. This multifunctionality can make the Fun Box a central hub for home entertainment, appealing to a broader audience beyond just gamers.
Future Prospects
As the gaming industry in China continues to grow, the Fun Box has the potential to carve out a significant market share. Its affordable price point, coupled with strong hardware and versatile features, positions it well against competitors. Furthermore, the backing of ZTE Corp., a major player in the technology sector, adds credibility and resources to the Fun Box’s launch and ongoing development.
The Fun Box represents an exciting new entrant in the Chinese gaming console market. With its powerful specifications, competitive pricing, and strategic partnerships, it is poised to make a significant impact. As the gaming landscape evolves, the Fun Box could become a popular choice for gamers and entertainment enthusiasts alike.
Source: Liliputing : : Eeevolution : Bloomberg
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