Rovio Mobile released Angry Birds Space back in March, and the game has been available as a paid version, becoming extremely popular with more than 100 million downloads.
Now, Rovio has launched a free version of Angry Birds Space for Apple’s iOS devices, giving users access to the first 10 levels of the game in the free version.
Gameplay and Features
Angry Birds Space introduces a unique twist to the classic Angry Birds gameplay by incorporating space physics. Players must navigate through various levels where gravitational fields of planets and other celestial bodies affect the trajectory of the birds. This adds a new layer of strategy and challenge to the game, making it more engaging and fun. The game features a variety of new birds with special abilities, as well as new obstacles and enemies to overcome.
The free version of Angry Birds Space allows players to experience the first 10 levels, providing a taste of the game’s innovative mechanics and captivating design. These initial levels are designed to introduce players to the new space-themed gameplay and get them hooked on the experience.
Monetization Strategy
Obviously, Rovio is hoping that after you have played the 10 free levels, you will want to buy the game and play the rest. This freemium model is a common strategy in the mobile gaming industry, where developers offer a portion of the game for free to attract players and then encourage them to purchase the full version for a more complete experience. By providing a free version, Rovio can reach a wider audience and potentially convert more players into paying customers.
The free version is available for both the iPhone and iPad, making it accessible to a large number of iOS users. This approach not only helps in increasing the game’s visibility but also allows players to try before they buy, which can lead to higher customer satisfaction and loyalty.
In addition to the paid version, Rovio also offers in-app purchases for various power-ups and additional content. These microtransactions provide players with the option to enhance their gameplay experience and progress through the game more quickly. This dual monetization strategy of paid downloads and in-app purchases has proven to be highly effective for many mobile games, including Angry Birds Space.
You can find out more details over at Rovio.
Source Ubergizmo
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