RIM has extended its free PlayBook programme to Android developers for another two weeks. Developers now have until March 2 to submit their app for RIM’s first tablet, but they must sign up by February 15 to be part of the programme.
RIM is offering the PlayBook to developers as part of its long-term effort to lure makers of Android apps into its own fold. They even have a platform to easily port an Android app for the PlayBook. This initiative is part of RIM’s broader strategy to expand its app ecosystem and make the PlayBook a more attractive option for consumers and developers alike.
Why RIM is Targeting Android Developers
Attracting Android developers is one of the many ways RIM is trying to push the popularity of its tablet. The PlayBook, which initially struggled to gain traction in a market dominated by Apple’s iPad and various Android tablets, has seen its price cut down to half as the company seeks to put it into the hands of many users. By offering a free PlayBook to developers, RIM hopes to incentivize the creation of a robust app ecosystem that can compete with those of its rivals.
The PlayBook’s ability to run Android apps is a significant selling point. This compatibility means that developers do not have to start from scratch when creating apps for the PlayBook. Instead, they can port their existing Android apps with minimal effort, making it easier and more appealing for them to support the platform. This strategy not only helps RIM attract more developers but also ensures that PlayBook users have access to a wide range of apps, enhancing the overall user experience.
The Importance of a Diverse App Ecosystem
As more people use tablets for their daily activities, having a diverse and comprehensive app ecosystem becomes increasingly important. RIM is hoping it can offer a third option aside from Android-powered tablets and Apple’s popular iPad. By expanding its app offerings, RIM aims to cater to a broader audience and meet the varied needs of its users.
For example, business professionals might be drawn to the PlayBook for its strong security features and integration with BlackBerry services, while casual users might appreciate the availability of popular Android apps. By appealing to different segments of the market, RIM can increase its user base and improve the PlayBook’s market position.
Moreover, a diverse app ecosystem can drive hardware sales. Consumers are more likely to purchase a device that supports a wide range of applications, as it enhances the device’s functionality and usability. By attracting Android developers and expanding its app library, RIM can make the PlayBook a more compelling choice for potential buyers.
In addition to attracting individual developers, RIM’s programme could also appeal to larger development firms and companies looking to expand their app offerings. By providing a free PlayBook, RIM reduces the financial barrier to entry, making it easier for these entities to justify the investment in porting their apps to the PlayBook platform.
In conclusion, RIM’s decision to extend its free PlayBook programme to Android developers for another two weeks is a strategic move aimed at bolstering its app ecosystem and increasing the PlayBook’s appeal. By making it easier for developers to port their Android apps to the PlayBook, RIM hopes to attract a diverse range of applications that can meet the needs of various users. This initiative is part of RIM’s broader effort to position the PlayBook as a viable alternative to Android-powered tablets and Apple’s iPad, ultimately driving hardware sales and expanding its market presence.
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