Apple [AAPL] has added a new feature to the iPhone Application store that lets users purchase extra content through free iPhone applications.
Previously this feature was only available through iPhone applications that cost money, this is bound to be good news for developers who will be able to offer free iPhone applications and then let users purchase additional content for a small fee.
This is also good news for consumers who will now be able to try a free application, and then decide whether they wish to purchase additional content, without the need for having to pay for an application they may not want or need.
It is also bound to increase competition amongst developers, the majority of which will probably offer more free iPhone application to customers, and then make their money from the additional content.
It will be interesting to see how many of the current paid applications, are now offered free by developers to entice users to purchase the additional content.
via Gadget Lab