Ford has been doing extremely well with its new vehicles recently, with the Mustang Mach-E and Bronco SUVs being extremely hard to find due to demand. Unfortunately, another vehicle that Ford fans won’t be able to purchase until the next model year is the 2022 Maverick hybrid. However, it’s worth noting that you probably can find the version of the Maverick with the significantly less fuel-efficient EcoBoost.
CarBuzz reached out to Ford North American Product Communications head Mike Levine to clarify the rumor that the hybrid Maverick was sold out. Levine confirmed the rumor, telling the publication due to high demand, the Maverick Hybrid was fully reserved.
High Demand and Limited Availability
The demand for the 2022 Maverick Hybrid has been overwhelming, reflecting a growing consumer interest in affordable, fuel-efficient vehicles. The Maverick Hybrid, with its sub-$20,000 price tag, has captured the attention of many potential buyers looking for a budget-friendly, eco-conscious option. This high demand has led to the vehicle being fully reserved, leaving many prospective buyers disappointed.
Anyone who wanted a Maverick Hybrid will have to wait until next summer when order banks open up for the 2023 model. The public responded extremely strongly to a sub-$20,000 front-wheel-drive hybrid pickup, and we hope next summer Ford has a lot more availability. It’s worth noting that when you add in the destination and delivery charge, the base model Maverick hybrid costs over $20,000 with no options.
EcoBoost vs. Hybrid: A Comparison
While the hybrid version of the Maverick is sold out, the EcoBoost variant remains available. The EcoBoost engine offers a more powerful performance but at the cost of fuel efficiency. The hybrid model, on the other hand, is designed to provide excellent fuel economy, making it an attractive option for those looking to save on fuel costs in the long run.
The EcoBoost engine is a 2.0-liter turbocharged unit that delivers robust performance, making it suitable for those who need a bit more power for towing or hauling. However, it doesn’t match the fuel efficiency of the hybrid model, which combines a 2.5-liter Atkinson-cycle four-cylinder engine with an electric motor to deliver impressive mileage.
Consumer Response and Future Prospects
The strong consumer response to the Maverick Hybrid highlights a significant shift in the automotive market towards more sustainable and cost-effective vehicles. With the rising fuel prices and increasing environmental awareness, more consumers are looking for vehicles that offer both affordability and fuel efficiency. The Maverick Hybrid fits this niche perfectly, which explains its rapid sell-out.
Ford’s strategy to introduce a budget-friendly hybrid pickup has proven to be a smart move, tapping into a market segment that was previously underserved. The success of the Maverick Hybrid could pave the way for more affordable hybrid and electric vehicles from Ford in the future.
Looking ahead, Ford will need to ramp up production to meet the high demand for the Maverick Hybrid. The company has already announced plans to increase the availability of the hybrid model for the 2023 model year. This move will be crucial in maintaining consumer interest and capitalizing on the growing demand for hybrid vehicles.
The 2022 Ford Maverick Hybrid has proven to be a hit among consumers, thanks to its affordability and fuel efficiency. While the current model is sold out, prospective buyers can look forward to the 2023 model, which promises to be more readily available. In the meantime, those in need of a new vehicle can still consider the EcoBoost variant, which offers a different set of advantages. The success of the Maverick Hybrid underscores the importance of offering diverse options to meet the varying needs of consumers in today’s automotive market.
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