According to Nielsen, Facebook was the most popular app in 2015. In second place was YouTube, and in third place was Facebook Messenger.
According to the report, the Facebook app had more than 126 million average unique users each month, which was considerably higher than all of the other apps in the list.
From videos to music to maps, digital was at the forefront of consumers’ (and marketers’) minds this year. As 2015 comes to a close, Nielsen looked at some of the top trends in digital, including the top U.S. smartphone apps and operating systems.
In 2015, Facebook again took the lead as the top smartphone app. The social networking app had more than 126 million average unique users each month, a growth of 8% from last year. YouTube came in second with over 97 million average unique users each month.
The Dominance of Social Media Apps
The dominance of social media apps in 2015 is a testament to how integral these platforms have become in our daily lives. Facebook, with its 126 million average unique users each month, not only led the pack but also showed an 8% growth from the previous year. This growth can be attributed to Facebook’s continuous innovation and introduction of new features such as live video streaming, enhanced photo-sharing capabilities, and a more robust mobile interface.
YouTube, which came in second with over 97 million average unique users each month, also saw significant engagement. The platform’s vast library of user-generated content, music videos, and educational material made it a go-to app for entertainment and learning. The rise of YouTube influencers and vloggers also contributed to its popularity, making it a vital platform for both content creators and consumers.
Facebook Messenger, which secured the third spot, highlights the growing trend of instant messaging apps. With features like video calling, group chats, and integration with other Facebook services, Messenger became an essential tool for communication.
Other Notable Apps in the Top 10
Other apps that made it into the top 10 included Google Search, Google Play, Instagram, Apple Music, and Google Maps. Each of these apps played a significant role in shaping the digital landscape of 2015.
Google Search, a staple for internet users, continued to be the go-to app for finding information quickly and efficiently. Its integration with other Google services and its powerful search algorithms made it indispensable.
Google Play, the app store for Android devices, was another top performer. It provided users with access to millions of apps, games, music, movies, and books, making it a central hub for digital content.
Instagram, owned by Facebook, also saw substantial growth. The photo-sharing app became a favorite for users who wanted to share their lives visually. With the introduction of features like Stories and IGTV, Instagram offered more ways for users to engage with content.
Apple Music, although a newer entrant, quickly gained traction. Its vast library of songs, curated playlists, and exclusive releases made it a strong competitor in the music streaming industry.
Google Maps remained a crucial app for navigation and location-based services. Its accurate mapping, real-time traffic updates, and integration with other Google services made it a reliable tool for users on the go.
The list of top apps in 2015 reflects the diverse needs and interests of smartphone users. From social networking and video streaming to music and navigation, these apps have become essential tools in our daily lives. As technology continues to evolve, it will be interesting to see how these apps adapt and what new innovations will emerge in the coming years.
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