Back in March we heard that Facebook were looking to host content from news websites directly on their social network and now the company has launched their latest initiative called Instant Articles.
Facebook has teamed up with a number of publishers for Instant Articles, the publishers include National Geographics, The New York Times, BuzzFeed and six out news companies.
As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People share a lot of articles on Facebook, particularly on our mobile app. To date, however, these stories take an average of eight seconds to load, by far the slowest single content type on Facebook. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles.
You can find out more details about Facebook’s Instant Articles over at their website at the link below, it will be interesting to see how the project is developed and whether it will also include small publishers in the future, as well as large ones.
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