It has been revealed today that Facebook is planning to launch a new advertising service called Facebook Exchange. That will allow companies to bid in real time for advertising space within Facebook.
The new Facebook Exchange advertising system is expected to launch within the coming weeks, and will provide advertisers with Facebook users who have viewed certain kinds of websites previously. Using data provided to Facebook using cookies, or small pieces of code, that can track activities on the Web.
Enabling advertisers to reach specific types of Facebook users based on their browsing history, with prices being based on the cost per thousand viewers and spots will be sold via third-party technology partners.