Innovative Dentsu London has been working on a method to create 3D hologram images using the Apple iPad. The method uses long exposures and frames being shown on the iPad that then create some wonderful effects. Watch the video after the break to see how it’s done and the effects that can be created.
‘First, we create software models of three-dimensional typography, objects, and animations. We render cross-sections of these models, like a virtual CAT scan, making a series of outlines of slices of each form. We play these back on the surface of the iPad as movies, and drag the iPad through the air to extrude shapes captured in long exposure photographs. Each 3D form is itself a single frame of a 3D animation, so each long exposure still is only a single image in a composite stop-frame animation.’
The Process Behind the Magic
The process begins with the creation of detailed 3D models using specialized software. These models can range from simple geometric shapes to complex animations and typography. Once the models are ready, they are sliced into thin cross-sections, similar to how a CAT scan works. These slices are then rendered as individual frames of a movie. When these frames are played back on the iPad, the device is moved through the air in a controlled manner, capturing the light trails in long exposure photographs. This technique allows for the creation of intricate 3D forms that appear to float in mid-air.
The key to this method is the precise synchronization between the iPad’s display and the camera’s long exposure settings. By carefully timing the movement of the iPad and the exposure duration, Dentsu London can create stunning visual effects that are both captivating and innovative. This technique opens up new possibilities for artists and designers, allowing them to explore the intersection of digital and physical art in a unique way.
Applications and Future Potential
The potential applications of this technology are vast and varied. In the field of advertising, for example, brands could use 3D holograms to create eye-catching displays that stand out in crowded environments. Museums and educational institutions could leverage this technology to create interactive exhibits that engage visitors in new and exciting ways. Additionally, the entertainment industry could use 3D holograms to enhance live performances, creating immersive experiences for audiences.
Moreover, as technology continues to advance, we can expect to see even more sophisticated and realistic holograms. Improvements in display resolution, processing power, and camera technology will enable the creation of more detailed and lifelike 3D forms. This could lead to new forms of digital art and communication, transforming the way we interact with visual content.
Dentsu London’s work with 3D holograms using the iPad is a testament to the power of innovation and creativity. By pushing the boundaries of what is possible with existing technology, they are paving the way for new and exciting developments in the world of digital art and design.
You can read more about the process and developments at the Dentsu London website
Via CrunchGear
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