One of them shoots fire and the other is a sidewalk vandal’s dream. Since Razor Scooters have been taking a beating in the popularity department these last few years, the company has been at pains reinventing their iconic product for a new generation. To capture the hearts and minds of today’s younglings (and a few adults who don’t want to pay for gas), two new models were recently unveiled.
Now look at the pic up north. Below is the Graffiti, which leaves a trail of smeared writing wherever the scooter goes. On top of it is the eSpark, which blasts sparks for that fast and furious effect. Wait until the eSpark is ridden around a fireworks factory. There’ll be sparks for sure!
Innovative Features of the New Razor Scooters
The Graffiti scooter is designed with a special chalk holder that allows kids to draw on the pavement as they ride. This feature not only adds a creative twist to the traditional scooter experience but also encourages outdoor play and artistic expression. The chalk is non-toxic and easily washable, making it safe for children and easy to clean up for parents. Imagine the fun of creating colorful trails and patterns on the sidewalk, turning every ride into a unique piece of art.
On the other hand, the eSpark scooter is all about excitement and spectacle. Equipped with a spark bar, this model creates a shower of sparks when the rider steps on the bar while in motion. This feature is sure to thrill kids who love a bit of drama and flair in their rides. The sparks are created using a replaceable spark cartridge, ensuring that the fun can continue even after the initial cartridge is used up. The eSpark is not just about looks; it also boasts a sturdy frame and smooth ride, making it a practical choice for everyday use.
Target Audience and Market Appeal
Razor’s new models are clearly aimed at capturing the imaginations of children and young teens, but they also hold appeal for adults who are young at heart. The Graffiti scooter, with its artistic capabilities, is perfect for kids who love to draw and express themselves creatively. It can be a great tool for parents looking to encourage their children’s artistic talents while also getting them to spend more time outdoors.
The eSpark, with its flashy sparks, is ideal for thrill-seekers and those who enjoy a bit of showmanship. It’s a great way to make a statement and stand out from the crowd, whether at the park or in the neighborhood. For adults, the eSpark offers a fun and eco-friendly alternative to driving, especially for short commutes or leisurely rides.
It would have been cooler to attach something that goes pew pew at the front.
Dumb humor aside, if you like either of these, the Graffiti goes for $59.99 while the eSpark is almost thrice that. The price difference reflects the additional features and materials required for the spark mechanism in the eSpark. Despite the higher cost, the eSpark offers a unique riding experience that many will find worth the investment.
In conclusion, Razor’s new scooter models are a testament to the company’s commitment to innovation and fun. By adding creative and exciting features to their scooters, Razor is not only keeping up with the times but also setting new trends in the world of outdoor toys. Whether you’re looking for a way to encourage your child’s creativity or seeking a thrilling ride for yourself, the Graffiti and eSpark scooters are sure to deliver.
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