Today, UK 4G carrier EE has announced that they are planning to roll out 4G Double-Speed, which will go live tomorrow, July 4th, 2013.
The new EE 4G Double-Speed will offer customers up to 150Mbps theoretical speeds but will more likely provide speeds of around 20-40 Mbps. This significant enhancement in speed is expected to revolutionize the way users experience mobile internet, making it faster and more efficient to stream videos, download large files, and browse the web.
Expansion to More Cities
The EE 4G Double-Speed will be offered to existing subscribers at no extra cost in twelve cities across the UK, increasing from the original 10 to now include Derby and Nottingham. This expansion means that more users will be able to benefit from the enhanced speeds, making EE’s 4G network more accessible and reliable for a larger portion of the population. The cities that will benefit from this rollout include major hubs like London, Birmingham, Manchester, and Edinburgh, ensuring that both urban and suburban areas are covered.
EE Bright Box Router and Home WiFi
As well as introducing the EE 4G Double-Speed, EE also announced they are looking to bring double-speed WiFi into homes with its EE Bright Box router device, also unveiled in London today. This new router is designed to complement the 4G Double-Speed service by providing equally fast and reliable internet speeds within the home. The EE Bright Box router aims to eliminate common issues such as buffering and slow download times, making it ideal for households with multiple devices and heavy internet usage.
EE CEO Olaf Swantee explained:
“Our speeds are now at a level where we can truly say we have the fastest mobile network in Europe, and faster than all LTE networks in the US. When we launched 4G, we talked about a vision of building the best network and best service so that customers trust us with their digital lives. We have already realized that aim. We’re the largest, fastest, and undoubtedly the best network.”
This statement underscores EE’s commitment to providing top-tier service and maintaining its position as a leader in the telecommunications industry. By continually investing in their network infrastructure and expanding their service offerings, EE is setting a high standard for mobile and home internet services.
Implications for Users and the Market
The introduction of 4G Double-Speed is not just a technical upgrade; it has broader implications for both users and the market. For users, this means more seamless video calls, quicker access to cloud services, and an overall more responsive internet experience. For businesses, particularly those that rely on mobile connectivity, the increased speeds can lead to greater efficiency and productivity.
Moreover, this move by EE is likely to spur competition among other carriers, pushing them to enhance their own networks and services. This competitive environment can lead to better options and lower prices for consumers, as companies strive to outdo each other in terms of speed, coverage, and customer service.
In conclusion, EE’s rollout of 4G Double-Speed and the introduction of the EE Bright Box router represent significant advancements in the UK’s telecommunications landscape. These developments promise to enhance the user experience, drive market competition, and solidify EE’s position as a leader in the industry.
Source: Slashgear
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